Kimdoo Drive Thru Chinese Restaurant

Branding | Package Design

Technology: Sketch, Illustrator and Photoshop

The idea for this project is to create the first Chinese drive-thru restaurant in the International fast food market.

The name of this fictional brand "Kimdoo" is taken from the Chinese novel "Journey to the West" or "Xiyou Ji (Chinese pronunciation)". "Somersault Cloud" read in Chinese is "Jindowin". Fot simple pronunciation- "Kimdoo". The cloud "Kimdoo" represents fast and clever. It can drive itself and it is very fast speed. The Monkey head logo is the personage who drives the "Somersault Cloud".

Core Attributes

  • Lively
  • Clever
  • Passionate

Packaging

Kimdoo_logo Kimdoo_logo Kimdoo_logo

Logo

Kimdoo_logo

Elements

Kimdoo-cloud

Somersault Cloud Graphic (Kimdoo Cloud)

The cloud is named "Somersault Cloud", it drives itself and has a very fast speed.

Kimdoo_chopsitck_bowl

Chopsticks and Bowls

These graphics used for recognizing the amount of bento.

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